July 2025–present
Globe Telecom
Marketing Technology Manager
Marketing technology strategy, vendor governance, tool evaluation, and AI adoption for a major Philippine telecommunications brand.
Fernando Academia Jr.
Marketing Technology & Growth Leader
EMBA, CDMP, PCM
Metro Manila, Philippines | fernando@fernandoacademiajr.com
linkedin.com/in/fmacademiajr
Journalism-trained marketing leader with 16 years across fintech, SaaS, telecommunications, healthtech, eCommerce, and professional services. Connects customer insight, brand strategy, lifecycle marketing, and technology. Combines enterprise customer success, consulting, and teaching with a broad foundation in religious and nonprofit leadership, cross-cultural communication, and organizational operations.
Selected results
- Netcore Cloud: 100% retention across a $50K MRR portfolio. Email open rates grew from 12% to 40%.
- MoEngage: 15–40% campaign performance improvements across a $66K MRR portfolio.
- C&S Cabinets: social audience grew from 500 to 9,600 followers in six months.
- TL;DR OPC: 10+ clients served. Team delivery efficiency improved by 25%.
Professional experience
April–June 2026
MetaMask / Consensys
Lifecycle & Growth Marketing Consultant
Onboarding, activation, and retention journeys. Braze campaigns and audience strategy in partnership with global product and growth teams.
August 2023–July 2025
Netcore Cloud
Customer Success Manager
Enterprise engagement strategy, campaign optimization, and executive business reviews across fintech and healthtech.
January 2022–August 2023
MoEngage
Customer Success Manager
Omnichannel strategy and customer engagement for emerging fintech leaders. Recognized as a Customer Success Rockstar.
January 2020–present
TL;DR OPC
Founder & Principal Consultant
Built a marketing consultancy serving 10+ clients. Led brand, growth, and eCommerce delivery, with team playbooks that improved efficiency by 25%.
June 2023–December 2025
Concertina Teams / BorderBuddy / C&S Cabinets
Full Stack Digital Marketer
Content, social, email funnels, and performance marketing for North American clients.
January 2023–December 2024
CIIT College of Arts and Technology
Adjunct Faculty, Digital Marketing
Designed and taught a curriculum covering content strategy, campaigns, and marketing automation.
July 2022–June 2023
Autogrow.co / GrowBo
Marketing Strategist
Growth strategy, audience segmentation, and technology selection for U.S. clients.
November 2022–March 2023
The Sunnyvale Group
Marketing Manager
Led a distributed team managing 20+ social accounts. Standardized workflows raised team productivity by 25%.
Earlier career
Religious & nonprofit leadership
People, communications & organizational operations
Led teams and volunteer networks across cultures. Strengthened communications, developed people through training, and improved operational processes. This work built a broad foundation in stakeholder relationships, resource stewardship, and coordinated delivery.
Business school education
Asian Institute of Management
Executive MBA, 2025
Chief Marketing Officer Leadership Program, 2022
Business judgment and strategic marketing leadership.
UCD Michael Smurfit Graduate Business School
Digital Transformation, Global Network Week, 2025
Connecting technology decisions with organizational change.
FGV EAESP
São Paulo School of Business Administration
Customer-Centric Innovation, Disruption & Metrics, GNAM course, 2025
Customer insight, innovation, and measurable business value.
University of Santo Tomas
Bachelor of Arts in Journalism
Graduate study in communication. Master’s coursework completed. Thesis unfinished.
Communication theory and research, social and pastoral communication, and communication theology.
Professional development & capabilities
My grounding in digital marketing includes the AMA’s PCM and the Digital Marketing Institute’s CDMP qualifications. Continued study spans customer value, marketing analytics, experimentation, data analysis, cloud AI, management, and process improvement. Together, these disciplines inform how I make decisions and lead delivery.
Measurement & commercial judgment
Define useful KPIs, assess customer lifetime value, and use experiments, attribution, and financial context to evaluate marketing performance.
Customer strategy & growth
Connect segmentation, lifecycle planning, storytelling, and content with email, search, and paid media to support acquisition, engagement, and retention.
AI & data fluency
Interpret and visualize data, communicate findings clearly, and assess where AI agents and automation can support the work.
Leadership & operational discipline
Develop teams, ask better questions, improve processes, and connect day-to-day delivery with customer value and business priorities.
Tools & capabilities
Lifecycle: Braze, Netcore, MoEngage, HubSpot, Go High Level.
Automation & AI: n8n, Make, Zapier, Claude, ChatGPT, Google AI Studio.
Analytics: GA4, Google Tag Manager, Mixpanel, AppsFlyer, Adjust, Looker Studio.
Web & commerce: WordPress, Elementor, Shopify, BigCommerce.
Leadership: strategy, vendor governance, KPI design, executive reporting, curriculum, and team development.
Prepared September 2026 from professional resume versions and LinkedIn. Results reflect their respective client and portfolio contexts.